Until recently, we hadn’t known too much about how the various states of the brain interact with one another; even today, like yesterday, we continue to operate under the relatively naïve assumption that we have it all mostly figured out - both the hard and soft problems of the mind. 

Neuroscience, with its innovatively invasive methods of studying the brain, has revealed more than we could previously have imagined — even while such revelations have brought more questions than answers.

Like tubes of neon light, whereby atoms become excited as they move around hitting one another, transferring energy and producing a lot of heat, the neuronal pathways of the brain likewise see the movement of thoughts and the habituation of thought patterns, pulsating with energies of a different kind. 

The way our thoughts move around, hitting one another, gaining or losing energy; the way they ionize our habitual thinking patterns and the way that they release energy in the form of light, which we can comfortably equate to our ideas, ambitions, revelations, realizations.

The mind is, by any stretch of the imagination, a seemingly untamable beast. Just when we think we have it figured out, we realize that we know next to nothing. 

But we try. And in our continued attempts, we form new pathways of discovery; those pathways taking us to the most amazing places.

While we may not have all the pieces of the puzzle snapped together, we can work with what we have in order to do some rather remarkable things, especially when it comes to physical development. 

Neuroplasticity encompasses the brains ability to formulate new neuronal connections over time. It’s the source of our adaptability, our development, our progression and evolution.

So what better forum to apply the principles of neuroplasticity than physical or sportive output - where motivation is needed the most, where inspiration proves the most effective fuel and where the body/mind connection is integral to the kind of results we're chasing after. 

In formulating new thought habits with regards to our performative development (be it in any particular sport), we can see how the mind brings the impossible into fruition.

Whether we're talking about hand-eye coordination or reflexology, visual tracking or habitual focus ability - even building new tolerances for discomfort - our physical standing has a lot to do with our thought-process.

Like the development of a muscle, the neuronal construct of the mind is much more malleable than we typically appreciate, and this malleability means a great deal of prospect with respect to helping us get to where we want to go.

What would it be like to be as motivated as we desire every time we train? To operate with complete dedication or to be able to immerse ourselves fully into a passionate engagement with whatever physical feat we undertake?

Rewiring our mind isn't exactly easy, but it's not as hard as we may think. 

Endorf seeks to bring this potential into focus; to leverage habit formation, self-awareness and self-observation into a new understanding of how we can better synchronize the mind and body, allowing us to elevate our game to heights we previously figured impossible.